Held by Sapota's Salesforce team. Covers real-time personalization architecture, catalog and item-type modeling, Einstein recipe strategy, sitemap data-layer implementation, and cross-channel campaigns across web, mobile, and email.
Marketing Cloud PersonalizationMay 05, 2026
The Marketing Cloud Personalization catalog is the foundation every recipe, segment, and campaign reads from. Five modeling decisions made early, item types, related catalogs, multi-catalog, IDs, and feed strategy, that shape what the platform can do for the next two years.
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