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Marketing CloudMay 05, 2026
Spring '26 ships VerifiedClicks for SMS, a 180-day data retention cap, Journey state streaming into Data 360, and 7-day ENS retry. Four updates that change how SFMC teams report, schedule, and integrate.
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Marketing CloudMay 02, 2026
Everything Sapota's Salesforce Marketing Cloud team has documented in production: data architecture, content design, audience segmentation, send operations, deliverability, Einstein AI, compliance, and Salesforce CRM integration. 70+ pattern deep-dives organized into 11 sections, each linked to the standalone post that walks the engineer through the decision.
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Marketing CloudApr 30, 2026
Open rate drops from 22% to 14% over three months with the same content. The cause is almost always list hygiene. Here's the four-step process we use to rehab engagement without burning the domain reputation.
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Marketing CloudApr 29, 2026
An engineer at Sapota cleared the MC-202 exam in 52 minutes after two weeks of prep. The exam itself was straightforward, but re-reading the docs surfaced three production traps even hands-on teams misread. We rebuilt the SFMC handover doc around them.
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Marketing CloudApr 27, 2026
Customer updated their email. The Data Extension has the new address. SFMC still sends to the old one. The reason is the All Subscribers List - and the fix is one extra import step.
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Marketing CloudApr 25, 2026
SFMC's built-in tracking covers opens, clicks, bounces. It doesn't cover the business context you need to reconcile with a CRM. Send Log DE is how we capture the extra fields that matter.
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Marketing CloudApr 23, 2026
Teams create Data Extensions as requirements arrive, ending up with 20 DEs that can't be joined. A Database of Record and correct cardinality in Contact Builder are the steps that prevent this.
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Marketing CloudApr 18, 2026
Beyond the basic sendable DE, SFMC has several DE types with specific behaviors. Knowing when to use each saves architecture rebuilds later. Here's the reference sheet we use.
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Marketing CloudApr 08, 2026
SFMC has four import update types. Picking the wrong one corrupts the DE in ways that don't show up until the next campaign runs. Here's how we pick on production engagements.
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