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Marketing CloudApr 04, 2026
Client hands you a 40-column Excel file and says 'import this into SFMC.' Copying columns verbatim is how you end up with a DE that can't send email. Four decisions to make before you create the DE.
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Marketing CloudMar 30, 2026
Starting Sources, Activity types, and six composable patterns that show up on almost every Marketing Cloud build. A reference sheet for SFMC teams.
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Marketing CloudMar 24, 2026
Automation Studio has two notification settings that look similar and do different things. The global one is weak. The per-automation Run Completion alert is the one you actually want configured.
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Marketing CloudMar 22, 2026
SQL Query is the only Automation Studio Activity that can join multiple Data Extensions, aggregate data, or do anything a Filter Activity can't. Here are the three patterns we use most on production builds.
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Marketing CloudMar 19, 2026
Banking client's morning file arrived with 50 rows instead of 10,000. Automation sent reminders to those 50 and skipped the other 9,950. Verification Activity is the check that would have stopped it.
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Marketing CloudJan 14, 2026
Client expects a nightly tracking file on their SFTP. Data Extract runs, no errors, file never arrives. The gap is one missing Activity. Here's the pattern we use on every production data-export engagement.
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Marketing CloudJan 07, 2026
Client drops a CSV on SFTP at 9am some days, 11am others. Scheduled automations end up importing yesterday's file. File Drop is the fix, and here's the sequence we use on production engagements.
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Marketing CloudDec 31, 2025
Personalization Strings handle 80% of what you need. AMPscript is the rest: cross-DE lookups, tiered logic, date formatting. Here are the three patterns we reach for most, with the fallback discipline that keeps emails from breaking.
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Marketing CloudDec 24, 2025
Every SFMC project eventually needs a customer's name in the greeting. Personalization Strings are the cleanest way to do it - if you set Default Values so 'Hi ,' doesn't show up in production.
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