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Marketing Cloud Consultant
SalesforceJan 22, 2025
Sales closes the deal in Sales Cloud, customer should get an onboarding email immediately - no marketing-team handoff. Salesforce Entry Source on Journey Builder is how we wire it.
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SalesforceJan 15, 2025
MC Connect installed and configured, now CRM data flows into SFMC automatically. Here's how Synchronized Data Extensions work, the three mistakes we keep fixing on audits, and when the data is too stale to rely on.
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SalesforceJan 08, 2025
Client has Salesforce CRM and SFMC. Should you install Marketing Cloud Connect or build a custom sync? The answer isn't 'always MC Connect.' Here's how we decide on new engagements.
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SalesforceJan 01, 2025
Subscriber is Active in the DE, has an email address, should receive the send. They don't. The reason is almost always one of the three unsubscribe levels. Here's how to tell them apart and diagnose.
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SalesforceDec 25, 2024
Newsletter to 200k on Friday, Monday morning marketing sifts through hundreds of replies - out-of-office, manual unsubscribe requests, product questions. Reply Mail Management automates the unsubscribe handling.
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SalesforceDec 18, 2024
Flash sale email to 500k customers lands in inboxes in four minutes. Traffic hits the website at once, checkout crashes, the conversion spike turns into downtime. Send Throttling spaces the send.
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SalesforceDec 11, 2024
Client buys a dedicated IP and wants to blast 500k emails from it on day one. ISPs don't know the IP, reputation is zero, and the batch lands in spam. Here's the warming plan we use.
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SalesforceDec 04, 2024
Client asks: 'Make emails send from orders@company.com, show From as Company Store, use a separate IP for transactional, and comply with CAN-SPAM Transactional rules.' Four requirements, three settings in three different places.
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SalesforceNov 27, 2024
Client pushes for four sends a week instead of one. Unsubscribe triples, complaints rise, open rate drops, revenue doesn't budge. Here's how we think about frequency and the spam-filter patterns we avoid.
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