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SalesforceFeb 11, 2026
Starting Sources, Activity types, and six composable patterns that show up on almost every Marketing Cloud build. A reference sheet for SFMC teams.
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SalesforceFeb 04, 2026
Automation Studio has two notification settings that look similar and do different things. The global one is weak. The per-automation Run Completion alert is the one you actually want configured.
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SalesforceJan 28, 2026
SQL Query is the only Automation Studio Activity that can join multiple Data Extensions, aggregate data, or do anything a Filter Activity can't. Here are the three patterns we use most on production builds.
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SalesforceJan 21, 2026
Banking client's morning file arrived with 50 rows instead of 10,000. Automation sent reminders to those 50 and skipped the other 9,950. Verification Activity is the check that would have stopped it.
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SalesforceJan 14, 2026
Client expects a nightly tracking file on their SFTP. Data Extract runs, no errors, file never arrives. The gap is one missing Activity. Here's the pattern we use on every production data-export engagement.
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SalesforceJan 07, 2026
Client drops a CSV on SFTP at 9am some days, 11am others. Scheduled automations end up importing yesterday's file. File Drop is the fix, and here's the sequence we use on production engagements.
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SalesforceDec 31, 2025
Personalization Strings handle 80% of what you need. AMPscript is the rest: cross-DE lookups, tiered logic, date formatting. Here are the three patterns we reach for most, with the fallback discipline that keeps emails from breaking.
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SalesforceDec 24, 2025
Every SFMC project eventually needs a customer's name in the greeting. Personalization Strings are the cleanest way to do it - if you set Default Values so 'Hi ,' doesn't show up in production.
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SalesforceDec 17, 2025
Three tiers, three emails, three tracking reports, one content update that eventually gets missed on two of them. Dynamic Content Blocks collapse all of that back to one email. Here's how we use them on production retail engagements.
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