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SalesforceOct 08, 2025
Most Salesforce Marketing Cloud projects end up with a Data Extension sprawl that can't be joined, segmented, or reported on. The fix is a 30-minute data model exercise before the first DE gets created.
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SalesforceOct 01, 2025
Every Salesforce Marketing Cloud engagement that goes sideways in week four could have been saved with two more hours of discovery in week one. Here's the five-group checklist we run on every new SFMC project.
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SalesforceSep 24, 2025
Client onboarding. Content Builder is open. The first decision is whether new emails go through a drag-and-drop Template or straight HTML paste. The wrong default creates maintenance pain for the next two years.
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SalesforceSep 17, 2025
Three ways to produce a segmented audience in SFMC. Pick the wrong one and you either can't express the logic or rebuild the same segment four times a month. Here's the decision matrix.
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SalesforceSep 10, 2025
Client needs a segment of subscribers within 5km of the Hanoi store. Data Filter can't do it. Before reaching for SQL, know what each SFMC segmentation tool can and can't do.
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SalesforceSep 03, 2025
Client wants a landing page to collect event signups. Data should go straight into SFMC, and the first welcome email should fire automatically. Skip the third-party form builder - CloudPages + Smart Capture do it natively.
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SalesforceAug 27, 2025
Subscriber appears as unsubscribed with reason 'Universal Unsubscribe' - but they never visited the Preference Center. Here's what the tracking labels mean and which ones are triggered by email clients instead of subscribers.
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SalesforceAug 20, 2025
One subscriber wants to keep the newsletter but stop the promotions. Default unsubscribe is all-or-nothing. Publication Lists are the feature that gives subscribers per-category control.
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SalesforceAug 06, 2025
Multilingual Content Blocks, Data Retention Policy, Random Data Extension, and three more SFMC features that appear in certification questions but get under-used in production.
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