Marketing CloudDec 25, 2024
Newsletter to 200k on Friday, Monday morning marketing sifts through hundreds of replies - out-of-office, manual unsubscribe requests, product questions. Reply Mail Management automates the unsubscribe handling.
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Marketing CloudDec 18, 2024
Flash sale email to 500k customers lands in inboxes in four minutes. Traffic hits the website at once, checkout crashes, the conversion spike turns into downtime. Send Throttling spaces the send.
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Marketing CloudDec 11, 2024
Client buys a dedicated IP and wants to blast 500k emails from it on day one. ISPs don't know the IP, reputation is zero, and the batch lands in spam. Here's the warming plan we use.
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Marketing CloudDec 04, 2024
Client asks: 'Make emails send from orders@company.com, show From as Company Store, use a separate IP for transactional, and comply with CAN-SPAM Transactional rules.' Four requirements, three settings in three different places.
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Marketing CloudNov 27, 2024
Client pushes for four sends a week instead of one. Unsubscribe triples, complaints rise, open rate drops, revenue doesn't budge. Here's how we think about frequency and the spam-filter patterns we avoid.
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Marketing CloudNov 20, 2024
The email from abuse@abuse.salesforce.com looks like spam and often gets deleted. It's not. Ignoring it leads to account suspension. Here are the bounce and complaint thresholds that trigger it, and the response playbook.
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Marketing CloudNov 13, 2024
In-store signups collected through cashier keyboards produced bounce rates that wrecked the client's IP reputation. Double Opt-In is the fix. Here's when we turn it on and how to set it up.
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Marketing CloudNov 06, 2024
A retail client needed a 3-email welcome flow that stops when customers actually buy. Here's how our Salesforce team built it in SFMC Journey Builder - entry sources, re-entry settings, and the two mistakes we had to fix along the way.
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Company NewsNov 04, 2024
In the rapidly evolving tech industry, staying ahead of trends and ensuring your team’s expertise is vital. Certifications provide a structured way for IT professionals to demonstrate their knowledge, skills, and commitment to excellence. For IT companies, having a team with a range of certifications signals reliability and expertise to clients. Whether your company specializes in IT consultancy, outsourcing, or developing bespoke solutions, having certified professionals helps you stand out from competitors. In this post, we’ll explore the top 10 technology certifications that can elevate an IT company's credibility, covering areas like cloud architecture, security, agile practices, and development frameworks.
Read MoreWe build trust by delivering what we promise – the first time and every time!
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