Marketing CloudApr 23, 2025
Three sends from a seasonal campaign. Client asks 'which one performed best?' Exporting to CSV and loading Excel is the slow path. SFMC's built-in Compare Email Sends view is the fast one.
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Marketing CloudApr 16, 2025
Client asks 'was that campaign successful?' and you need an answer within 10 minutes. Here's where each metric lives in Email Studio, what the formulas actually measure, and the iOS 15 asterisk on open rate.
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Marketing CloudApr 09, 2025
Subscriber decides whether to read on within seconds of opening an email. If the first 600 pixels don't earn the scroll, everything below is invisible. Here's the content order we apply to every email.
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Marketing CloudApr 02, 2025
Client sends one welcome email at signup then jumps to weekly promotional sends. Three months later, new subscribers engage at half the rate of older ones. The missing piece is a proper welcome series.
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Marketing CloudMar 26, 2025
Email content is great, personalization is perfect, design is clean. Subscribers read it. Nobody clicks. The CTA didn't tell them what to do clearly enough. Here's the five-factor rule we apply to every button.
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Marketing CloudMar 19, 2025
Team designs a stunning email, nails the copy, polishes the CTA. Open rate stays flat. The email is never read because the subject line didn't earn the tap. Here's what we've learned about the two fields before the envelope.
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Marketing CloudMar 12, 2025
Eleven items that take five minutes and prevent 90% of 'oh no' production incidents. The checklist our team runs before hitting Send on any SFMC campaign.
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Marketing CloudMar 05, 2025
Ten marketers, six months, five hundred assets at root level, and nobody knows which draft is in production. Content Builder chaos is preventable with 30 minutes of folder setup on day one.
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Marketing CloudFeb 26, 2025
Email has five links all pointing to the homepage. Tracking reports '100 clicks on homepage' without telling you whether it was the top banner or the bottom button. Link Aliases fix this in five seconds.
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