Apex DevelopmentMay 22, 2026
Apex limits 100 SOQL queries per synchronous transaction. The 101st query throws and rolls back the whole operation. Almost every Salesforce org has at least one trigger that hits this. The refactor is mechanical and the test that catches it is short.
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Marketing Cloud PersonalizationMay 21, 2026
Marketing Cloud Personalization ships with a dozen Einstein recipes. Picking the right one for a placement is most of the work. A production-tested guide for which recipe fits which problem, and where the defaults silently underperform.
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Revenue CloudMay 20, 2026
Salesforce has signaled the direction. CPQ Classic is the past, RLM is the future. The question for every team running CPQ is not whether to migrate but when. Five org signals that should drive the decision.
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Apex DevelopmentMay 20, 2026
An Apex method that handles one record cleanly hits governor limits on the 200-record batch import three months after launch. Bulkification is the discipline that prevents this, and the test pattern that catches it before deployment.
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Apex DevelopmentMay 19, 2026
Multiple triggers on the same object fire in unpredictable order, recurse against themselves, and breach governor limits during data loads. The fix is a deliberate handler pattern that every Salesforce org should adopt before the second trigger ships.
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Marketing Cloud PersonalizationMay 18, 2026
Marketing Cloud Personalization recommendations are only as good as the catalog feeding them. The orchestration layer that pushes updates from PIM, e-commerce, and inventory systems is where production catalogs silently regress, often without anyone noticing for weeks.
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Revenue CloudMay 17, 2026
Salesforce is sunsetting CPQ Classic. Every org running it has to plan a migration to Revenue Lifecycle Management. The work splits cleanly into four phases. The mistakes happen when teams compress phases that need their full duration.
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Marketing Cloud PersonalizationMay 13, 2026
Marketing Cloud Personalization keeps two profile types per person: an anonymous visitor profile and an identified user profile. Knowing when MCP merges them and when it does not is the foundation of every behavioral signal the platform records.
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Dynamics 365May 12, 2026
Enterprises upgrading from Dynamics AX 2012 to Dynamics 365 Finance & Operations face a specific decision about existing customizations. Migrating overlays as-is preserves short-term function and breaks every One Version update going forward. The right path is redesign through fit-gap and the extensibility model.
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